How to organize a press review in the best way

You work as a press officer for some entity, large or small, and consequently frequently draw up a series of press releases which you then send to the various editorial offices, so that they give attention and visibility to your institution, or to the person you work for. Your job doesn’t end there. In order to do your best in your sector, you need to go a step further: you need to organize a good press review.

What is a press review? Good question.

The press review is a wide-ranging cross-check of specific news reported by the major information channels, which nowadays, in addition to being newspapers, magazines, television and radio, are also the Internet and the most important social networks. The term “review” derives, in fact, from the phrase “browse”, which basically means “check in depth”, “scroll with your eyes everything that is in front of us until we can find what we are looking for”.

When we send a press release, the only way to understand if it has been accepted and published or not and where it is, in fact, to make a press review, and to do it today we mainly use applications, particular software that work online.

One of the tasks of a press review is also to measure the effectiveness of a campaign that we have launched: in terms of posts on a social network, we can understand how many people have viewed it, what target it has reached, who liked it and further shared. In practice, we can have total control over that post and observe the results of our work over time.

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